Foundations

The roots of Personality Strategy is based on the “founding father” of analytical psychology, Dr. Carl Jung in the twentieth century, with his famous terms like introversion and extroversion as we know to be heavily validated today. Jung revolutionized psychology by analyzing cognitive differences in depth-analysis from his experience as a clinical psychiatrist. He went on to talk in lectures and write publications to share his insights of the truths behind our cognitive functioning that was the catalyst for our modern understandings.

A familiar modern tool that stems from Jungs theory is the MBTI® questionnaire, arguably the most researched and published personality assessment internationally. Although it is not intended to directly follow the deep nuances of Jung’s work, it is a good predictor, and in my opinion, starting point to excite you of the nuances of Jungian typology once delved deeper. The MBTI® was created by a mother and daughter (Isabel Briggs Myers and Katharine Cook Briggs) in the mid-1990s to simplify Jungs work for the public and its uses. It gained popularity in admissions processes in universities, was popularized in healthcare opportunities for women during WWII, and furthermore trickled into various institutions and corporations. In similar growth, the discipline of socionics was developed in the 1970s in soviet countries as another illustration of Jungs work with added theory.

Across the board, non-profit organizations such as the Center for Application of Psychological Type (CAPT)— now the Myers & Briggs Foundation— aims to provide validity on the Jungian/Myers-Briggs principals today (see www.myersbriggs.org). Global organizations such as the Association for Psychological Type International (APTi) also aim to provide standards of application of Jungian typology in practice as well as hosting important speakers and providing resources (see www.aptinternational.org).

To assume this framework simply “puts you in a box” is a fundamental misunderstanding—one that overlooks its century-long proven functionality. If you latch onto the common “mastermind” label for INTJs with specific personality behaviors as an ego boost, relying on stereotypes about your supposed “box” won’t actually serve you. The real value emerges beyond surface-level marketing, revealing a mapped cognition pattern: an ego-syntonic Ni1-Te2-Fi3-Se4 structure with a unique functioning dynamic, as shown within Jungian typology (and no, you’re still not the mastermind—sorry). It’s understandable to view this system as a way to categorize personalities broadly, but that misses the deeper intent: identifying one of 16 intricate variations in cognitive processing within the brain itself. Like a dominant hand, your brain naturally develops a preferred perception and decision-making hierarchy—one that shapes only your cognitive strengths and imbalances, not a rigid personality label. This cognitive dynamic in each type enables us to find common solutions for inherent imbalances within the same type, while also navigating complex interactions with other types. These variations in our innate mental processes serve as the foundation for shaping the countless subtle personality traits that make each of us unique. While this system may appear to categorize individuals, it is actually far more nuanced.

Dr. Dario Nardi’s Neuroscience of Personality (2011) presents compelling data, including EEG brain scans of lab students showing that nearly half of individuals share 70%-90% of their neocortical activity with others of the same Myers-Briggs type, while the majority of only 0%-9% is shared amongst individuals at random. This reinforces the enduring relevance of Jungian psychology, empowering practitioners and enthusiasts worldwide to decode the patterns of the mind for effective strategy.

Purpose

At Personality Strategy, my goal is simple, to…

1) Analyze your cognition pattern (via certified Jungian/MBTI expert).

2) Teach you the framework and your unique cognitive dynamics as a student.

3) Strategize long-lasting methods to enhance quality of life (areas like careers, relationships, self-development, or self-care).

In doing so, I want to leave you with something to reference as you forgo whatever journey you’re at in life— to be able to tell yourself “hey the repression of X function is my issue in this case. Let’s balance that out to be healthy before it comes back to hurt me” , or “I feel like I’m spiraling out of control again. Let’s remember the goal of what the psyche is trying to do with its resources and how to hack it.”

Online questionaries, no matter how valid they look on paper, is never as nuanced as your own understanding of yourself with a practitioner (especially with how you may feel that day). That is why I believe that time set aside in-person is the best way. Along with a teacher that will save you literally over a year of studying and spending (admittedly, like I have) it’s the most efficient way to save your time and money. Basically, I am excited to give you this new actualization on your psychology the same way it has flipped my own life around for the better.

Method

How do you analyze my personality/cognition type?

During a zoom call, you will have a casual conversation with open-ended questions to recognize any patterning that arises, as well as specific questions to affirm something the practitioner finds. Personal or sensitive information including specific circumstances you may have are not necessary for accuracy. The main goal is to observe the pathways and preferences your brain has deemed natural and effective. It is important to understand that your immediate behavior or specific wording does not constitute a valid analysis in itself, but a consistent pattern of an intension does. Another aspect that is observed is the differing of energy (by excitement, ease, or irritation) that shows evidence of comfortability of a natural process, and vice versa. Overall, it’s best to not overthink it and be your natural self!

What is the methodology to using this in my everyday life?

My model highlights the basic human needs of introverting, extroverting, deciding, and perception that your brain eccentrically synthesizes into natural preference, or our top efficient cognitive processes (like how your brain chooses a dominant hand). This is your conscious ego that you are likely familiar with and once fully “jumpstarted” through actualization, can unleash your natural talents for success! However, as we learn more, every psyche has biases that are naturally imbalanced. This is what makes us human after all. This creates blind spots both in our ego and “shadow” that causes unexplainable problems that arise in our lives. The cool part is that we can learn and point to these cognitive functions like literally on a diagram to understand their relations (it sounds complex but it’s not). Through Jung’s method of individuation, he states that it is the goal to reach a state of wholeness with both your conscious and unconscious cognitive functions. This is the methodology we aim to achieve when we understand our diagram.