About
Vladimir Novkov
Founder, Personality Strategy
Vladimir Novkov spent nearly a decade as part of the team behind 16Personalities.com, on the data side, before founding Personality Strategy. That is where the argument this site is built on comes from: type labels are memorable and people love them, and they are a lossy way to report what an instrument actually measured.
He holds a Master of Arts in Social Psychology, and has worked for over a decade in applied psychology and assessment — including sport psychology, where the same two dimensions this site measures decide how a person handles pressure.
Every article here is written by a person, names its sources, states what the evidence does not support, and passes a publish gate before it goes live. The tests measure personality traits. They are not clinical instruments, they make no career-aptitude claims, and where the evidence is thin this site says so rather than rounding up.
Background
- M.A. Social Psychology
- The academic basis for the trait model this site uses.
- Nearly a decade at 16Personalities.com
- On the data side of the most widely taken personality test on the web — the experience this site was founded in reaction to.
- Sport Psychology for Athlete Development
- Applied assessment under pressure, via a Barcelona-based professional programme.
Also featured in
Interviews and articles, mostly about personality and performance. Each logo links to the piece itself. A mention is not an endorsement of this site.
The company
Personality Strategy is operated by Rozeta-2009 EOOD, 33 Hemus St., Sofia 1000, Bulgaria. The same company operates sportpersonalities.com. Questions go to [email protected].
How the instruments are built, scored and validated — and what they cannot tell you — is on the methodology page. The model itself is explained on the Map.